Baan Rue Jai means "the Home that understands the Heart" was the utilitarian platform that we created for all SC Asset residents. SC Asset is one of the leading real estate development firm in Thailand, piling up to 60+ sites including condominiums, gated community homes, and retail buildings.
We spent our efforts thinking about AI and how it may effect the platform in the future. Being the first in Thailand to use Google's API to ensure a seamless voice-to-text translation. We wanted to make sure that the brand was warm, welcoming and as less invasive as possible to a living space.
Tim Kobe, founder of Eight Inc., visiting our offices to learn about our design process.